Differentiate your property from all other local listings
Your property is usually the only
property, or one of a few, in your market up for auction. An auction gives
buyers and local real estate brokers the perception of getting a great
deal, so they investigate and tour your property.
High profile marketing campaign
Don't get lost in the classifieds or
the Multiple Listing Service (MLS). We create a multi-tiered approach to
marketing your property that includes a full color brochure, direct mail,
Internet marketing, print advertising, public relations, signage, and a 3
– 5 day open house just before the auction.
National, regional and
Advertising is targeted to qualified
buyers of real estate. Ads of up to a full page in size are created
exclusively for your property. Many buyers of real estate are not local to
the market. Our advertising reaches a larger audience so you get more
interest in your property.
more qualified buyers
Buyers at a real estate auction are
serious. To attend the auction, and receive a bidder's number, each buyer
must present certified funds from $5,000 to $100,000. Usually, a total of
10% of the contract price is due on auction day, with a closing scheduled
within 30 days of the auction. Most buyers pay cash to purchase at
auction, and no financing contingencies are allowed at an auction sale.
Choose your date and time
We market your property to sell on a
specific date. Selling a property and the moving process can be disruptive
and requires extensive planning. There are advantages to selling your
property on the date and time of your choice and convenience.
Eliminate disruptive showings
We show your property during a preview
period. Typically, this is a 3 – 5 day period before the auction date.
This minimizes interruptions and the inconvenience of showings during
business hours, on weekends, evenings, meal times, etc.
Bidders compete for your property
When multiple bidders compete for your
property, prices go up. An auction usually last less than 30 minutes for a
single property, which creates a strong sense of urgency. Bidders that
want your property will bid up to their highest possible price to avoid
missing out. A traditional real estate sale is based on the premise that
buyers negotiate down the price.
No contingency sale
A real estate auction is sold in an
"As-is" condition. Buyers are not allowed any contingencies,
including any for financing.
Close within 30 days
The auction contract usually
stipulates that closing shall take place within 30 days. Many cash buyers
can and will close within a shorter time frame than the allotted 30 day
to the Seller:
auction generates excitement and heightens buyer interest.
is sold "as is, where is" without contingencies.
interested buyers to a point of decision - they must act now or lose an
opportunity to purchase.
are prepared to buy.
marketing time that reduces carrying costs, taxes and maintenance.
the property to a large number of pre-qualified prospects.
seller knows exactly when the property will sell.
numerous and unscheduled showings.
an aggressive marketing program that increases interest and visibility.
the auction-marketing program begins, sales on competitive properties that
are for sale in the area are virtually eliminated until the auction sale
seller actively participates in the sale process.
Auction takes the seller out of the negotiation process.
Suitable for Auction:
Most properties are saleable by
auction. All types of residential, commercial and industrial properties,
as well as vacant land are good candidates for sale through this method.
There are some instances where the auction may not be a suitable marketing
technique and those are situations when the property will only appeal to a
narrow market and in those instances we provide a customized marketing
plan for a conventional sale. A
good auction property is one that may:
a high percentage of equity.
unique, but there are still enough potential buyers to market it.
vacant - the auction process is fast and reduces the risk of liability and
difficult to appraise - the auction provides the atmosphere where fair
market value is achieved by exposing it to the greatest number of
located in an area where there is an over supply of homes in relation to
the number of buyers.
sensitive to timing in its sale.
more about the auction
of Auctions Auction