Advertising & Marketing:
Once a property is listed
for auction, we immediately develop a strategic marketing plan. All
promotional efforts are aimed at a single auction date, focusing strong
buyer attention on auction day. We launch a print advertising, and direct
mail campaign. Our in-house advertising department tends to the details of
copy writing, photography and public relations -all with an emphasis on
the auction process. Active prospects are identified, open houses are
scheduled and inspection appointments are made.
As part of our auction
advertising campaign, each residential property in the Greater Gulf Coast
area if actively listed for sale in addition to being marketed through the
auction process will be included in the applicable Multiple Listing
Service, thus exposing it immediately to thousands of area real estate
agents. Additionally, we have an established list of real estate investors
who will be informed that your property is scheduled for auction.
Residential, commercial and investment buyers as well as real estate
brokers are given high priority in the auction campaign.
On auction day, buyers come
prepared to BUY. Registration forms, information brochures, contracts,
title work and everything necessary to conduct the sale are in place.
Buyers know the amount of deposit required at the time of the sale, and
financing commitments have often already been arranged. Once the bidding
begins, it moves quickly to a final, successful sale.
That Sell Well at Auction:
Most properties, but
certainly not all, are saleable at auction. Sound residential, commercial,
and investment properties as well as desirable vacant land will do well at
auction. Properties that have been on the market for a long period of time
may be revitalized through the auction process. Unique and specific use
properties, however, may not lend themselves readily to auction. Each
property must be evaluated individually to determine whether it is best
suited for auction or for sale through conventional means. Our staff will
analyze your property closely to ensure success for both the buyer and
seller before we list the property.
Property Before or After the Auction:
Many times a buyer who wants
a property will make an acceptable offer before the auction date to avoid
the competitive atmosphere of an auction. It's also possible to market
your property even if it doesn't sell at auction. The auction advertising
campaign has already exposed your property to a large segment of the
buying public. In some instances after a property fails to sell at
auction, an agreement will be entered into with one of the active bidders
at the sale to purchase the property.
Your Auction: Call Florabama Auction Services!
The first step in learning
whether an auction is the best way to market your property is to call
Florabama Auction Services at (850) 995-7173.
As an auctioneer and real estate professional, we sell property
both at auction and via conventional real estate listings. Our company
will give you an objective analysis of whether your property is best
suited to auction or conventional sale. Our experienced staff will
evaluate the property, make suggestions for improving its sale value and
provide you a written proposal showing how you can best achieve your
objective: A SUCCESSFUL SALE!